McDonald’s Crispy Tenders Mark Fast Food Industry Movement
When you think of McDonald’s, chances are, you think of greasy food and poor service. However, throughout this past year, McDonald’s has definitely stepped up its game, adding many new items to its already expansive menu. Most recently, McDonald’s has shook the competition by releasing their buttermilk crispy chicken tenders.
Whenever McDonald’s announces a new item on their menu, I usually don’t expect much because most new items feel either played out or flat out unoriginal. Despite this, when I saw that McDonald’s had released chicken tenders, I immediately knew I had to try them because this release goes far beyond the food itself. In the fast food industry this past year, chicken has been the center of attention for many large fast food chains, such as Burger King, Taco Bell, Wendy’s, and, now, McDonald’s.
With this competition in mind, I went to McDonald’s to decide for myself, once and for all, who had the best chicken. I am no food expert but, when it comes to fast food, I would consider myself a connoisseur. Let me tell you, McDonald’s did not disappoint.
McDonald’s, like other fast food chains, is famous for its ability to produce very uniform foods in a brief amount of time, however the tenders were anything but uniform. They came out hot in a unique box which provided a convenient way to store the delightful morsels. McDonald’s also offered a variety of sauces to complement the chicken tenders, allowing for uniqueness and self-expression with each order. Nothing like the rest of the McDonald’s menu, each tender came with an unique shape: some long, some wide, and some even circular.
When I finally sat down to eat my chicken tenders, I marveled at their crisp texture and spice-tinged complexion. My mouth watered as I picked up a tender and dipped it into the sauce. After I took my first bite, I looked around. Was I in real life? Was I in an average McDonald’s? There was no way that I was sitting there in an everyday McDonald’s.
But I was.
From the crisp outside breading to the soft chicken breast that just melted in my mouth, each bite felt like a step into cloud nine. After eating the rest of the box of tenders, I looked around myself in awe, awe of not only what I had achieved, eating a whole box of 10 tenders by myself, but awe of what the fast food industry had become.
This new release has proven to be part of an even larger movement across the whole fast food industry, one in which the customers are able to fully customize their orders to their heart’s content. With the release of many other customizable options for their customers, such as the Signature Crafted sandwiches, and self-order kiosks, McDonald’s has proven itself to be the leader of this new movement.