Video games are one of the quintessential high school pastimes. Whether playing a couple of matches after school or working towards specific in-game rewards, students love video games. However, when that passion is turned professional, it turns into esports. For just about every single video game, there is a competitiveContinue Reading

In an increasingly fast-paced world, social media reigns supreme when it comes to product marketing. Consumerism is commonly defined as the ever-increasing focus on buying goods and services, specifically as a measure of success. In other words, the more you have, the better you are. Social media and consumerism existContinue Reading

In 2024, an increasing amount of students consider energy drinks to be a necessity. With students facing increasingly longer days filled with homework, sports, clubs, and other extracurricular activities, the extra dose of caffeine goes a long way. Energy drink companies have switched their marketing strategy from athletes to youngContinue Reading